Aliza Licht is a fashion industry veteran and the founder & president of LEAVE YOUR MARK LLC, a company that specializes in digital strategy, brand marketing, communications, and tech start-up advisement. As an award-winning brand storyteller, Licht develops and implements strategies that fuel brand awareness and drive revenue.
Licht was most recently the evp brand marketing and communications at Alice + Olivia. Previously, she was the longtime svp of global communications at Donna Karan International and is widely known as a pioneer in brand digital strategy.
Most known for her work as the creator and voice of the award-winning social personality DKNY PR GIRL, Licht created a multi-platform community of over 1.5mm followers for DKNY, driving new brand relevancy and commerce. Her ability to speak to a new audience with a digital mindset captivated customers and followers worldwide.
As a seasoned executive with a start-up mentality, Licht is an early adopter of technology and is ardent about innovation. Licht is currently a shareholder and advisor to Awear Solutions, a Bluetooth low energy smart tag and technology. She was also a significant contributor to the Fashion GPS SaaS and served on the Launchmetrics board for two years before her exit in 2018. Licht is currently serving as a judge in Digiday’s Awards and as a strategic advisor to startups in New York Tech Fashion Lab’s 2019 program.
Licht is also the author of the best-selling book, LEAVE YOUR MARK: Land your dream job. Kill it in your career. Rock social media. LEAVE YOUR MARK has been translated into Spanish, Chinese, and Russian. It is ranked #5 in Book Authority’s “100 Best Career Development Books of All Time.” Her subscription newsletter, BLACKBOARD is syndicated on Forbes.com, and continues in the spirit of LEAVE YOUR MARK, tackling career obstacles and offering universal professional advice.
Licht is a frequent keynote speaker with 2019 appearances including CES, Facebook, and The University of Michigan Ross Business School. Licht has been profiled in The New York Times and was featured on the cover of The New York Times Style section in the article “Who Will Be America’s Next Top Mentor?” She is TEDx speaker, a five-time Fashion 2.0 award winner, and has been profiled many times in the media, including being named one of Time's "Six Women Who Rule the Fashion World” and listed as #30 in the “Top 50 Most Powerful Women in New York,” by The New York Daily News.