I see the thing in the room nobody's said yet.
Nearly three decades of brand strategy for companies and the people who run them. I can tell you how it ends before you've decided how it starts.
Truth about where you stand, counsel for what to do next, and someone on your side while you do it.
Build the brand.
For the company that has a team already doing the work — and needs someone above it who can see where it's going right, and where it's about to go sideways. I advise. Your team executes.
Handle the moment.
For the leader inside a company navigating a perception problem — with colleagues, with a board, or with the press. And for the one who isn't yet, and wants to be positioned before it matters.
Not the company's crisis team. Yours.
Know what to do next.
I’ve made a career of being early — pioneering how brands show up on social media, building global awareness, and navigating them through hard moments. If you take step A, I can tell you what F looks like.
In their words
“Brutal honesty meets hand-holding.”
“A brilliant first-principles problem solver who is, at the same time, your biggest fan.”
“She keeps you from spinning. Helps you be decisive. Helps you put on an unflappable face in a crisis.”
“A true expert on personal branding — such valuable insights that I can immediately act upon.”
“I felt like I was talking to a mentor, girlfriend, expert and hype girl all in one.”
“Aliza helped me to see my personal brand in a whole new light.”
Clients. Names withheld.
Before there were receipts, there were secrets.
A novel about the fashion world I actually worked in — and I'm publishing it live on Substack, one chapter at a time, before I've even finished writing it. Readers are already trying to guess who's who.
Union Square & Co., 2023. American Book Fest Award-winner for Best Business Book: Marketing & Advertising
Grand Central, 2015. Bookauthority.org’s Top 100 Best Career Books of All Time