SELECT PRESS HIGHLIGHTS
FINANCIAL TIMES: Workplace flattery gets you everywhere
Why ‘dual promotion’ is the hot new career tactic, plus the Office Therapy advice column
Bragging is fine when you ‘big up’ colleagues, too 📣 When we recorded an episode of the Working It podcast about remaining “visible” in a hybrid workplace, one of the tips from personal branding expert Aliza Licht was to “amplify” other people by praising them, in meetings and on social media. (Her recommended ratio was five to one in favour of praising others over mentioning your own achievements.)
BLOOMBERG Businessweek: Shaping Your Narrative
Aliza Licht, marketing expert and founder of Leave Your Mark Consultancy, provides an overview of the key personal branding lessons from her book, “On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.” This interview aired on "Bloomberg Businessweek" on August 3, 2023. (Source: Bloomberg)
“Think of them as two sides of the same coin,” says Aliza Licht, author of Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. “Working at a startup will give you access to a broader scope of work where all hands are on deck, and the team will be scrappy and agile. The opposite is true in a corporate environment, but understanding the inner workings of an organization and how the pieces fit together is also an essential and credible experience.”
HARVARD BUSINESS REVIEW: Building Social Capital When You Work Remotely
By ALIZA LICHT
While garnering social capital has always been essential to internal corporate collaboration, it has become even more critical for every hybrid employee, remote-working person, or solo entrepreneur today. Simply having the skills to do a particular job is no longer sufficient because our hybrid offices have made many people invisible. Your ability to partner with team members, make an impression, network in your industry, and stay ripe for opportunities depends on the strength of your professional relationships and communication skills.
NEW YORK POST: The time has come to end pandemic-era oversharing at work
By ALIZA LICHT
The phrase “bring your whole self to work” is a greeting-card message, not a recipe for professional success.
Here’s the problem: The meaning has become muddled.
During the height of the pandemic, many had no choice — we lived with work, and because of that, we got an authentic view of the lives of leadership and colleagues, whether we wanted to or not.
REUTERS: How to Join a Board of Directors
By CHRIS TAYLOR
Finding your way onto a board can be daunting. After all, directors are the "crème de la crème" of the business world, who have typically arrived after decades of achievements, said Aliza Licht, a branding consultant and author of the new book "On Brand."
"Getting on boards is about who you know, and about what you know," Licht said. "This is why it is so important to shape your narrative properly, so that people understand the value you can add – and think of you for opportunities, even when you're not in the room."
GOOD MORNING AMERICA: Level up in life by establishing a personal brand
Personal branding expert and author Aliza Licht shares her new book “On Brand” on how establishing a brand for yourself can a make a big difference in life.
Friends, colleagues and family came out Tuesday afternoon to help launch Aliza Licht’s new book, “On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.” A giant image of the book’s cover was projected over the Nasdaq billboard at the corner of 43rd Street and Broadway.
Among those gathered on the street corner were Jill Kargman, Lydia Fenet, Patti Cohen, Anne Keating, Mickey Boardman, Sophia Chabbott, Darcy Miller, and Kimry Blackwelder.
The bestselling author of “Leave Your Mark,” Licht shares her insider strategies for developing a personal brand to ensure that one’s name gets dropped in the right rooms and that people know the value one might add. As Licht explained, a well-defined personal brand can secure professional longevity — what you do today may not be what you do tomorrow.
By ALIZA LICHT
Perception is reality, and brands spend millions upon millions of dollars understanding how they’re perceived. Because bridging the gap between how a brand thinks about itself vs. how the public perceives it is the real game.
By DAVE KERPEN
Bestselling author Aliza Licht shares the secrets to her branding success
With so much noise and competition today, to be successful, it's more than what you're selling or how you're selling that matters. The public perception of a business or a founder can significantly affect a company's bottom line. Couple that with today's hybrid/virtual world where it's hard to reach people where they are; having a strong brand is more critical than ever.
I sat down with Aliza Licht, Founder of Leave Your Mark and author of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception to talk about how branding for a company, a founder, and even a CEO, can change the trajectory of a business.
A strong personal brand sets you apart from the pack.
BY ALIZA LICHT
While the digital age gave those who opted in the means to amplify themselves, the hybrid and often virtual landscape we now work in proves that having a personal brand is no longer a choice; it’s a requirement. To succeed, we must have the means to convey who we are no matter what the medium. A strong personal brand sets you apart from the pack and secures your professional longevity—because what you do today may not be what you do tomorrow…
KATIE COURIC MEDIA: Here’s How to Be a Great Public Speaker
“The good news is that everyone can become a pro.”
Public speaking doesn’t have to be a terrifying high-wire act. Here, in an excerpt from her new book On Brand, author Aliza Licht explains how to master the art.
WALL STREET JOURNAL: Brag at Work Without Sounding Like a Jerk
If you don’t tell your own story, “people will just make up their own version,” says Aliza Licht, whose coming book, “On Brand,” teaches readers how to market themselves. One common networking mistake: relying too heavily on where you work at the moment, which Ms. Licht dubs “last name syndrome.” Instead of building a reputation as, say, Jack Brown, you become “Jack from Target.”
You don’t have to look like you’re trying to outshine your organization. Try laying out the amazing work you’ve done, explain how it’s positively affected your firm and wrap up with, “Now I’m excited to take on more,” Ms. Licht suggests.
In places such as LinkedIn, she recommends promoting five other people for each self-focused post you write.
“When you make it just about yourself, that’s when everyone is, like, ‘OK, she needs to be quiet,’” Ms. Licht says. “People start to root against you.”
GOOD DAY NEW YORK: Aliza Licht Joins Rosanna Scotto and Bianca Peters to Discuss ON BRAND
Aliza Licht's new book discusses the necessity of personal branding, with a guide to doing it both online and off.
BY AMY ODELL
Aliza Licht knows what happens when you don’t create that portfolio life and your identity gets completely tied up in your day job. She calls it “last name syndrome,” when you introduce yourself as (your first name) from (the company you work for.) Licht fell into this paradigm as one of the earliest social media influencers, creating the well known Twitter personality DKNY PR Girl while working at the iconic fashion brand.
NEW YORK POST: Required Reading
The best new books to read: Top releases, updated weekly
Aliza Licht (nonfiction, Union Square)
Part career book, part personal growth guide, this is the book for anyone looking to make a professional pivot, level up, or needing a boost of confidence during a transition time.
By ANDREA WASSERMAN
If you think you’ve heard more buzz about the need to build a “personal brand” recently, you’re not imagining it: Google searches for the term have increased nearly 50% over the past five years. But how to go about building your brand, especially while working within organizations rather than as an entrepreneur, can be a mystery. Enter Aliza Licht, a former communications executive for Donna Karan, Alice + Olivia, and Warby Parker, who taught herself how to authentically tell a brand’s story and foster a passionate fan base around it before rebranding herself.
In her latest book, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception (Union Square & Co.; April 18, 2023), Licht breaks down what she’s learned working for retail brands and for herself and lays out a roadmap for individuals coming from any industry who want to define and, yes, promote your personal brand, not just online but in the offline world.
By JESSICA ABO
The founder of Leave Your Mark and the author of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception sits down with Jessica Abo.
Aliza Licht is the founder of Leave Your Mark and the author of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. She sat down with Jessica Abo to talk about her new book and the importance of shaping your own narrative.
NEW YORK POST: “Hugh Grant did nothing wrong in Ashley Graham Oscars interview — she did.”
“It was hard to argue with branding expert and author Aliza Licht, who pointed out that Graham did not do her homework in understanding her audience.” - KIRSTEN FLEMING
By ALIZA LICHT
A new social trend bubbled up on TikTok recently: #deinfluencing has racked up more than 180 million views. In these videos, people tell you what not to buy. Sometimes, they’ll dismiss the hype around certain popular products only to recommend a better alternative. Publications including Today, CNN, and Huffington Post, to name a few, have piled on to declare influencers over and social commerce dead. Even Fortune weighed in, saying that “Gen Z and Millennials are rejecting consumer culture” to “protect their money.”
I rolled my eyes at all this. Here's the thing: de-influencing is influencing. I don't care if someone only has 100 followers. If those 100 people trust that person, they have been influenced. I’d know —as the anonymous social media personality #dknyprgirl, I've been on the inside of what is now the creator economy since the beginning.
GOOD MORNING AMERICA: Aliza Licht shares tips to hit career goals in 2023
The bestselling author of "Leave Your Mark" joins "GMA" to talk about what you can do right now to work toward hitting your career goals in the new year.