About Aliza Licht
Aliza Licht is a fashion industry veteran and the author of the best-selling book, LEAVE YOUR MARK. In November 2016, Licht joined alice + olivia as their EVP of Brand Marketing & Communications, a new position for the company. Licht was formerly the long-time SVP of Global Communications for Donna Karan International (1998-2015), responsible for overseeing the worldwide strategy.
Most known for her work as the former voice of DKNY PR GIRL®, an award winning Twitter personality that she created, Licht has been widely credited as a social media pioneer in the fashion industry, building a dynamic and multi-platform social media community of over 1.5 million followers for DKNY from 2009-2016. Her ability to speak to a new audience with a digital mindset captivated customers and followers worldwide. The person behind DKNY PR GIRL’s true identity was kept anonymous for two years until October 2011 when Licht revealed herself. Her story was chronicled by The New York Times in, "PR Girl Revealed as PR Executive."
LEAVE YOUR MARK is a virtual mentorship that teaches career success through building one’s personal brand. LEAVE YOUR MARK has sold thousands of copies since May 2015 and has been translated into Spanish and Chinese editions. The paperback edition with new material will debut in May 2018. It has become required reading for many schools' communications majors. Her subscription newsletter, BLACKBOARD, is syndicated on Forbes.com, and continues in the spirit of LEAVE YOUR MARK, tackling career obstacles and offering universal professional advice. Licht is a mentor to thousands of millennials around the world through her #AskAliza portal on alizalicht.com where she gives one-on-one career advice to readers who write in. Licht is a frequent public speaker on the power of social media and building your personal brand.
Licht has been featured on the cover of The New York Times Style section in the article “Who Will Be America’s Next Top Mentor?” She is an inaugural TEDx Times Square speaker, a five-time Fashion 2.0 award winner for Best Twitter and Fashion Blog, has been profiled many times in the media including, WSJ, WWD, The New York Post, USA Today, Business Insider, People, Forbes, MSNBC, Yahoo, Mashable, U.S. News & World Report, Good & IBM’s Figures of Progress, E! News, In Style, and many others. She was named one of Time's "Six Women Who Rule the Fashion World," Fashionista.com has included Licht in their “50 Most Influential People in NY Fashion,” and The New York Daily News listed Licht as #30 in the “Top 50 Most Powerful Women in New York.”