I’m a marketing and communications executive in the fashion industry with twenty years of experience and a passion for brand storytelling, content creation, digital innovation, and influencer marketing. I started my career with editorial stints at Harper’s Bazaar and Marie Claire and ultimately spent seventeen years creating the global brand strategy for Donna Karan and DKNY. In 2009, I intuitively knew that social media was going to change the world. Before any other fashion brand had stepped into the social game, I created an anonymous Twitter personality called DKNY PR GIRL. DKNY PR GIRL pioneered authentic voices in social media and ultimately captivated the attention of 1.5 million people around the world across platforms. In 2011, I revealed myself as the person behind the handle, which resulted in over 230 million global impressions, including a full-page feature in The New York Times.
Over six years, my DKNY PR GIRL persona resulted in many awards, a TED talk, and a book deal. LEAVE YOUR MARK was published in 2015 and has successfully mentored thousands of professionals around the world. With translations in Spanish and Chinese, the advice has become universal. The paperback version debuted in April 2018 with 5 new chapters and even more advice! At the end of December 2015, I stepped down from my role as the svp of communications at Donna Karan International to promote my book and consult. After ten months of being on my own, I realized that I missed the laser focus of working on one brand. In 2016, I joined the contemporary brand alice + olivia as their executive vice president of brand marketing and communications. I remain dedicated to the intersection of fashion and tech as a board member to Launchmetrics (formerly Fashion GPS) and Awear (debuting in Fall 2018). I still mentor professionals through my #askaliza portal on alizalicht.com and my Forbes column. The New York Times style section named me as one of America’s Next Top Mentors, and I take that title seriously.