Aliza Licht is an award-winning marketer, two-time bestselling author, and personal branding expert. She is the author of Leave Your Mark and On Brand, and has advised millions through her books, podcast, and media features, including Good Morning America, Harvard Business Review, and The New York Times. She is the creator of The Daily Salad: Today’s News, Chopped and Seasoned, and is now releasing her debut fashion novel, Off the Record: Secrets of a 90s Fashion Insider in New York, in real time on Substack. A former fashion executive, she created and was the voice of DKNY PR GIRL and is credited as a pioneer in social media storytelling.