ON BRAND
Shape Your Narrative. Share Your Vision. Shift Their Perception.
Hardcover April 18, 2023
Paperback April 16, 2024
Having a personal brand is no longer a choice, it’s a requirement.
The magic of a strong personal brand is when your name gets dropped in rooms you're not in and you're recommended for opportunities other people haven't even heard of yet. A strong personal brand sets you apart from the pack and secures your professional longevity because what you do today may not be what you do tomorrow. In a world where the lines between personal and professional are blurred, and we communicate nonstop in person, over email, and on social media, getting your message right and learning how to market yourself is paramount to success.
From award-winning marketer and bestselling author Aliza Licht, ON BRAND is part career book and part personal growth guide. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares personal and professional advice from her lived experiences and expert contributors to help you discover who you already are, who you want to be, and how to ensure others see you that way.
As Licht advises, waiting for people to notice you're good at what you do is not a strategy. It's up to you to shape your narrative and ensure others see your value. This book is ideal for anyone seeking personal development to help them level up, pivot professionally, or support through a transition. It's for the new graduate seeking their first job, the middle manager looking to manage up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand—it's for anyone who wants to affect the way people perceive them and feel proud when they hear the words "that's so on brand for you."
American Book Fest Award Winner:
AS SEEN ON GMA
Level up in life by establishing a personal brand
Personal branding expert and author Aliza Licht shares her new book “On Brand”on how establishing a brand for yourself can a make a big difference in life.
PEEK INSIDE ON BRAND’S CHAPTERS
PRAISE FOR ON BRAND
“Aliza is the resident expert on personal branding, and with ON BRAND, she shares her continued journey following Leave Your Mark and creates a roadmap for others to follow. Through engaging stories, insider advice, and self-reflection exercises, this indispensable and entertaining guide is guaranteed to give anyone—at any level—the tools to leave their mark on the world.”
—Eve Rodsky, New York Times bestselling author of Fair Play and Find Your Unicorn Space
“Whether you’re building your personal brand from scratch or need to rebrand, ON BRAND is like your very own chief marketing officer. Aliza delivers insights from more than two decades in traditional marketing and communications, as well as being a pioneer in the digital space in a relatable way. 10/10 recommend!”
—Nicole Lapin, New York Times bestselling author of Rich Bitch and Host of "Money Rehab with Nicole Lapin"
“ON BRAND is a comprehensive roadmap to building your personal brand. Aliza shares her story, offering actionable advice, thought-proving exercises, and tactical strategies from thought leaders in the space delivering an easy-to-follow playbook to communicate who you are and how you’re perceived.”
—Dorie Clark, Wall Street Journal bestselling author of The Long Game, #1 Communications Coach by Marshall Goldsmith, and Duke University’s Fuqua School of Business Professor
“In a world where we are inundated with social media content, how can you differentiate yourself from everyone else? ON BRAND is an engaging, fun read that will give you the tools you need to build a personal brand that makes you stand out in a crowd. You will find yourself coming back to this book again and again. A must-read for anyone looking to succeed in today’s world!”
—Lydia Fenet, author of The Most Powerful Woman in the Room Is You and Claim Your Confidence
“From Nike to Starbucks to Google, I’ve had the good fortune of working with strong leaders on creating and communicating about brands that make a mark. With ON BRAND, my friend Aliza brings over two decades of expertise in brand-building and storytelling. This, coupled with her work as the creator and voice behind an award-winning social media personality, provides you with an exceptional education on how to build your own powerful personal brand.”
—Corey duBrowa, VP Global Communications and Public Affairs, Google/Alphabet
“Everyone is a brand, but have you identified yours? Have no fear; Aliza Licht, branding fairy godmother, is here! Sharing all the marketing and communication tactics, she has learned along her career and employed herself to build brands. No matter where you are in life, from intern to the C-Suite, this book will make you think about yourself differently and set you on the path to create the personal brand you want to achieve your goals.”
—Bevy Smith, author of Bevelations, TED Speaker, Award Winning TV & Radio Host
“Aliza has been my mentor since I started in the fashion industry. Today, she’s mentored thousands with her fierce wit and her loving candor. This book not only provides you with the skills you need to face your fears but does so in a personal manner, one in which it feels as if you know the same Aliza that I do. A must read.”
—David Yi, author of Pretty Boys, Co-founder Good Light & Very Good Light
PRAISE FOR LEAVE YOUR MARK
"LEAVE YOUR MARK promises to guide you through landing your dream job, killing it in your career and rocking social media-and it does just that through 19 chapters that should serve as any young professional's go-to handbook, full of real-life advice that you won't learn in a classroom."―Harper's Bazaar
"Licht joins the pack of badass women-ones who aren't afraid to divulge the lousy, tough parts of their careers, while sharing advice for how you can navigate your own-who have made themselves virtual mentors for anyone else trudging through the same hustle."―Refinery29
"It should be required for all recent grads-and anyone who wants a raise."―People
"Full of wisdom."—The Zoe Report
"This is a must-read for both recent grads just starting their careers and Millennials already in the workforce."
—InStyle