# Aliza Licht

> Aliza Licht is a brand strategy consultant and senior advisor to companies and their leadership teams, based in New York. She advises companies on brand strategy, positioning, and digital presence, and privately counsels executives and founders on reputation and crisis situations. Twenty-eight years in brand strategy and communications, including seventeen years at Donna Karan and six years at Warby Parker.

## Services

- [Corporate Advisory](/corporate-advisory): Brand strategy, positioning, and digital presence advisory for companies that have the team to do the work and need someone to tell them what the work is. Aliza advises; the in-house team executes.
- [Executive Counsel](/executive-counsel): Private communications and reputation counsel for executives and founders navigating a perception problem, internal investigations, board disputes, or press attention. Works alongside, not in place of, legal counsel.

## Writing

- [Off the Record](/off-the-record-novel): A fashion novel serialized live on Substack as it is written, a Live Manuscript, confirmed by Substack as the first of its kind.
- [Books](/books-by-aliza-licht): Leave Your Mark and On Brand.
- [Press](/press-highlights): Bylines for The Times of London and the New York Post, and commentary including The Daily Salad.

## About

- [About](/about): Aliza Licht's background and philosophy.
- [Speaking](/speaking): Keynotes and speaking engagements.
- [Contact](/contact-aliza): Direct contact for advisory, counsel, or press inquiries.