One who is leveraging branding to the max is Aliza Licht, 40, the senior vice president for global communications at Donna Karan International, who is better known as DKNY PR GIRL. Ms. Licht has parlayed her half a million-plus Twitter followers into speaking engagements, like at a TEDx conference in 2013 (TED and its ilk being essential pit stops for New Mentors) and a deal with Grand Central Publishing for a book to be published in May titled, “Leave Your Mark: Land Your Dream Job, Kill It in Your Career, Rock Social Media.” The cover image shows a Starbucksish coffee cup with a lipstick print. To Women’s Wear Daily, Ms. Licht unequivocally called the book-to-be a “mentorship.” And if your dream job has nothing to do with clothes? No problem.
The 100 Best Business Books of 2015
Which books made the list? More important, which authors should you be listening to?
By Jeff Haden
44. Land Your Dream Job. Kill It in Your Career. Rock Social Media. -- Aliza Licht
Secrets to landing your dream job from DKNY's PR Girl (video)
How to land your dream job (video)
Savvy career advice and how to land your dream job. Aliza Licht unlocks the secrets in her new book.
Aliza Licht chats about how to leave your mark in the digital media world (video)
Want A Career In Fashion? Let Us Introduce You To Your Ultimate Mentor
Always dreamed of a career in fashion? You couldn't find a better mentor than Aliza Licht. She is the senior vice president of global communications at Donna Karan and is the one behind the industry-changing Twitter account, @dknyprgirl - it started out in 2009 as an anonymous Gossip Girl-style insider in DKNY HQ and now has over half a million followers.
IN CONVERSATION WITH DKNY PR GIRL
Bazaar meets communications connoisseur Aliza Licht
Aliza Licht – otherwise known as DKNY PR Girl – is the global VP of communications at Donna Karan, with a wealth of knowledge and expertise in the worlds of promotion, social media and branding. Luckily for us, she has shared her wisdom in new book Leave Your Mark. We met up with Licht to find out how to go about landing your dream job, building your personal brand and becoming a social media pro.
Book: Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media. by Aliza Licht
The "help" part: If you're trying to figure out what your "personal brand" is and how exactly to convey that in what you do every day, this is the book for you.
Pearl of wisdom: “If you get to the top of the ladder by pushing people off, you'll find that there won't be a ladder left or people to help you get back down.”
GLAMOUR chats to DKNY PR Girl (aka Aliza Licht)
There are some people who really know how to kill it on social media - even with just 140 characters. Aliza Licht is one of those people. You may not recognise her face, but you'll definitely know of her work. Y'see, before social media was even a 'thing', there was DKNY PR Girl - an anonymous Twitter account that started it all in 2009. Fast forward six years, Aliza is here to share her secrets for social-media and real-world success in her first book, Leave Your Mark.
Msnbc Executive Editor Richard Wolffe and producer Savannah Sellers interview Aliza Licht, author of “Leave Your Mark.” Also known as Twitter phenom “DKNY PR GIRL,” Licht gives some insider tips for young professionals and shares some of her own ‘Devil Wears Prada’ experiences.
The real-life gossip girl: Aliza Licht is one of the most influential women in New York fashion; now she’s sharing the secrets of her career success..
By Jane Mulkerrins for You Magazine
She was named as one of ‘six women who rule the fashion world’ by Time magazine and listed as one of the 50 ‘most influential people in New York fashion right now’ by the website Fashionista. Jane Mulkerrins meets PR superstar Aliza Licht, fashion’s answer to Gossip Girl.
Twitter can be as effective for building a personal brand as it is for catching up on gossip on news. Social media star Aliza Licht, the chatty voice behind the Donna Karan Twitter account, discusses her new book, "Leave Your Mark." (click to watch segment)
DKNY PR Girl tells us how to land a job through Twitter
Twitter star DKNY PR Girl gives her tips on how to rock social media.
Can Twitter or Instagram help you land your dream job? According to Aliza Licht, senior vice president of communications for Donna Karan, it can not only help, it can make — or break — your career (seriously, don’t complain about your job on social, people).
10 Best Summer Must-Read Books
Leave Your Mark by Aliza Licht
As a global fashion communications executive and the voice behind @dknyprgirl (she’s won four consecutive Fashion 2.0 awards for Best Twitter!), Aliza Licht dishes invaluable lessons for navigating the office, getting ahead in your career and perfecting your personal brand. (Psst—she used more than 140 characters. #worthit) $29; alizalicht.com
By Mikelle Street
Before social media really ramped up and brands saw it as a must-have for doing business, a then-anonymous tweeter started parsing out 140 character dispatches from the halls of DKNY and Donna Karan New York.
Since then, Aliza Licht has had a much discussed public debut via YouTube, and has built an invaluable reputation and community around her online persona. So who better to give advice on how to “Land your dream job. Kill it in your career” and “Rock social media?!” than the woman with an organic and engaged following of over half a million fans?
How to get a job you're not qualified for
By Rachel Sugar
..........."The good news, says Aliza Licht, SVP of global communications at Donna Karan International and the author of "Leave Your Mark: Land Your Dream Job. Kill It Your Career. Rock Social Media," is that it is possible.
"It's definitely another barricade to jump over when you're applying," she admits, but you can genuinely — and persuasively — reframe your skill set. For all of us, there is hope.
Here's what you'll want to do: [Read more...]
By Sara Bliss
In 2009, DKNY publicist Aliza Licht launched the Twitter handle for Donna Karan’s offshoot fashion brand. Inspired by the anonymous, fly-on-the-wall narrator of TV’s Gossip Girl, she began tweeting as@DKNY PR Girl. It was a smart move that instantly turned just another brand feed into one that felt personal and engaging. “People started following because it was one of the first examples of humanizing a brand,” explains Licht. “It was an insider peek into all the fun things we do here, from celebrity dressing to Fashion Week.”
AS SEEN IN "ADAM SAYS" ON OPRAH.COM
AS SEEN IN THE NEW YORK POST
If the fashion industry has a Yoda, it’s Aliza Licht. As senior vice president of global communications at Donna Karan International, she has an enviable perch in the elite fashion world, and has used it to mentor hopefuls looking to land a job on Seventh Avenue...
DKNY PR GIRL'S TOP 10 SOCIAL MEDIA PET PEEVES
THE TWITTER PRO (AND NEWLY MINTED AUTHOR!) ON WHY YOU SHOULD NEVER STAGE AN INSTAGRAM.
"She watches Scandal with you every Thursday (red wine and popcorn at the ready, commenting on every move Liv and her gladiators make in way less than 140 characters), reassures you that, yes, moving to New York to pursue your dream career is indeed a great idea, shares the daily gossip (annoying ‘To Whom It May Concern’ emails and all), and delivers straight-to-the-point outfit feedback. Sounds a bit like your old sister-cum-best friend, no?..."
By Gina Marinelli
"If she could, Aliza Licht would like to take you for coffee. She’d tell you all about her decision to switch gears in college, drop her pre-med courses, and pursue a career in fashion. And, she’d hold nothing back in relaying her experience busting her butt for a high-profile fashion magazine right out of college, never quitting despite some less-than-stellar bosses. But, should Licht actually schedule coffee dates with her more than 500,000 Twitter followers, it’s safe to assume that she’d have very little time left for her job as the senior vice president of global communications at Donna Karan — or, as most know her, DKNY PR Girl. So, Aliza did the next best thing and wrote all her advice down..."
ALIZA LICHT ON HOW TO "LEAVE YOUR MARK" IN
140 CHARACTERS OR LESS
By Lauren Fisher
DKNY PR Girl talks her new book, social media and getting ahead in your career.
"Before social media was even a factor in the fashion industry, there was DKNY PR Girl—an anonymous Twitter account that started it all in 2009. Fast-forward to today and Aliza Licht, the voice and brains behind DKNY PR Girl, has created a social media empire that has amassed half a million loyal Twitter followers, four consecutive Fashion 2.0 awards for 'Best Twitter,' her own TED Talk and now her first book, Leave Your Mark..."
ALIZA LICHT'S TIPS FOR FINDING YOUR STYLE AND DRESSING FOR A FASHION JOB
By Tyler McCall
This is how to 'Leave Your Mark' when it comes to your career, according to the woman better known as DKNY PR Girl.
".....But of course, as a fashion PR maven, Licht also has some seriously great advice for developing personal style as part of your own branding — something that can be especially tricky when you're just starting out. We hopped on the phone with her Monday night to ask her how she developed her own signature style and what she's looking for in would-be employees. Despite her imminent book release and the Met Gala, she sounded as cool as a cucumber."
AS SEEN IN HEARST'S NEW MAGAZINE TRENDING NY:
About Aliza Licht, SVP, Global Communications, Donna Karan International and DKNY PR GIRL
Aliza Licht is the SVP of Global Communications for Donna Karan International and Twitter personality, DKNY PR GIRL. Licht has been featured as one of America’s next top mentors by The New York Times, dubbed the "Reigning Queen of Social Media" by Women's Wear Daily and one of "Six Women Who Rule the Fashion World" by TIME Style & Design. She is also TEDx speaker and five-time Fashion 2.0 award winner. Her first book, LEAVE YOUR MARK, is a mentorship in 288 pages and is due out May 5, 2015.
By Kenneth Richard
"The fashion world may all know Aliza Licht as the social media trailblazer who brought DKNY PR GIRL to life, earning the company half-a-million-plus followers as well as industry awards and accolades along the way. But there is more to the persona of Licht than wit, fashion gossip and a fiery shade of lipstick as she draws from her life experiences to share a healthy dose of real talk in her first book LEAVE YOUR MARK: Land Your Dream Job. Kill It in Your Career. Rock Social Media.
The book is drawn from Licht’s life experiences, which include changing career direction mid way through pre-med school, cracking New York’s difficult to get into fashion publishing industry, swimming professional waters with sharks, and ultimately navigating the era of social media. She takes readers through the complete story of how DKNY PR GIRL came to be and shares tips for authentically engaging online, being socially savvy, the importance of being your own publicist, and managing a social media crisis...."
15 Things You Don’t Know About Aliza Licht
By Eddie Roche
"If the fashion biz was a school, it’s pretty safe to say that Aliza Licht would be one of the most popular girls in the class. When Twitter started gaining buzz, she was one of the first to jump on board, creating the anonymous @DKNYPRGIRL account before eventually revealing herself to her massive following. Now Donna Karan’s SVP of global communications is sharing her experience in the biz, plus her wisdom and wits, in her book Leave Your Mark, which is filled with her advice on landing your dream job, managing social media, and stories from her years climbing the ranks. Is there anything we don’t know about Aliza? She divulged 15 fun facts about herself to get it all out there..."
VIA THE DAILY MAIL UK
"WELL PREPARED FOR THE FLIGHT, EMMY WAS SEEN CLUTCHING ONTO A COPY OF LEAVE YOUR MARK BY PUBLIC RELATIONS GURU ALIZA LICHT.KEEN TO PICK UP SOME TIPS ON HOW TO BE THE BEST IN HER FIELD, LICHT'S BOOK IS A PERSONAL AND PROFESSIONAL GUIDANCE FOR PEOPLE JUST STARTING THEIR CAREERS AND THOSE WHO ARE WELL ON THEIR WAY.
CLEARLY A PAGE TURNER, ONCE EMMY HAD REACHED HER DESTINATION SHE ATTEMPTED TO CONTINUE READING THE HARDBACK.
HOWEVER ROSSUM'S DOWNTIME WITH INTERRUPTED BY HER PET POOCH PEPPER WHO SEEMED KEEN TO SPEND SOME QUALITY TIME TOGETHER.
TAKING TO INSTAGRAM, THE MANHATTAN BORN STAR POSTED A SELFIE WHICH WAS CAPTIONED: 'IT'S HARD TO READ WITH A DOG ON YOU.'
Power Tips for Millennials to Get Ahead
As the senior vice president for global communications at the clothing company Donna Karan, Aliza Lich often found herself dispensing advice to young professionals. She shared much of her expertise over Twitter, using the hashtag “#PR101,” and she soon ealized her tips were resonating beyond the media relations community...
AS SEEN IN ELLE MAGAZINE'S MAY ISSUE
AS SEEN IN SELF MAGAZINE (MAY ISSUE)
Followers of fashion likely follow DKNY PR GIRL (@dkny), the famous Twitter persona developed by Aliza Licht, the voice of Donna Karan and DKNY, who has more than 500,000 followers.
Licht is among the best-known pioneers of fashion-related social media. But what she found along the way of building her reputation, and her fan base, was that her followers not only wanted to know about fashion, but also, and just as much, were interested in navigating the working world.
Now, in her new mentorship-focused book, “Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media,” ($26; Grand Central Publishing) with a foreword by Donna Karan, Licht delivers a sassy guide to the contemporary working world – where much like with social media – personal and professional lines are blurred.
It’s both for newbies and established types looking to be better communicators of their personal brand. A fun, fresh read written in the beloved tone that has earned Licht her huge following. It’s available for pre-order now at amazon.com and will hit the shelves at bookstores on May 5.
AS SEEN IN PEOPLE STYLEWATCH MAGAZINE (MAY ISSUE)
"If you’re the sort of feminist who thinks we don’t have time to worry about lipstick, give this one a swerve: the biog on Licht’s book tells us she ‘lives for the perfect red carpet moment’. But despite her being a US fashion PR, Leave Your Mark is far from looks-obsessed. If anything, it’s business obsessed - a sassy, chatty and very American look at how to get the career you want. Some of the advice - “Intern like a Rock Star” - may not quite translate to the average UK office, but the tone and the mindset largely do. It encourages the kind of go-getter mentality that is so applauded and indeed assumed in men, but does it with a friendly almost relentless positivity that can’t help but make you smile."