I’m a brand marketing and communications executive in the fashion industry with twenty years of experience and a passion for brand storytelling, content creation, strategic partnerships, and digital innovation. I started my career with editorial stints at Harper’s Bazaar and Marie Claire and ultimately spent seventeen years creating the global brand strategy for Donna Karan and DKNY. In 2009, I intuitively knew that social media was going to change the world. Before any other fashion brand had stepped into the social game, I created an anonymous Twitter personality called DKNY PR GIRL. DKNY PR GIRL pioneered authentic voices in social media and ultimately captivated the attention of 1.5 million people around the world across platforms. In 2011, I revealed myself as the person behind the handle, which resulted in over 230 million global impressions, including a full-page feature in The New York Times.
Over six years, my DKNY PR GIRL persona resulted in many awards, a TED talk, and a book deal. LEAVE YOUR MARK was published in 2015 and has successfully mentored thousands of professionals around the world. Book Authority has listed LEAVE YOUR MARK as #5 in the top 38 Best Career Development books of all time". With translations in Spanish, Chinese, and the upcoming Russian edition, the advice has become universal. The paperback version debuted in April 2018 with 5 new chapters and even more advice!
In 2016, I joined the contemporary brand alice + olivia as their executive vice president of brand marketing and communications, a new position for the company. I remain dedicated to the intersection of fashion and tech as a strategic advisor to Awear Solutions whose smart tag technology debuted in the Tommy Jeans Xplore collection in 2018. I mentor professionals through my #askaliza portal on alizalicht.com, my subscription newsletter, Blackboard, and my Forbes column. The New York Times style section named me as one of America’s Next Top Mentors, and I take that title seriously.